Vid.Watch: The Top 10 Tips To Help You Choose The Right Video Preview Solution

A video preview is a short video that gives an informative outline of a story’s contents. They are not like the trailers at the movies, or the ads on TV. Instead they are 3-30 seconds muted videos that deliver an improved video browsing experience, help users make decisions regarding what video to watch, improve video interaction and increase user acquisition, user engagement and user retention.

While tech giants like Google, Facebook Oath and Netflix are playing their own video previews, which were tested and developed for years and which defer in the video experience, previews’ length, quality and product’s goals – you need to make your own choices to choose the right solution for you.

Read Vid.Watch’s “Top 10 Tips” to make sure you choose the right preview solution.

1. What platforms does it support? What browser?

Some solutions support only specific operating systems, devices and browsers. Even Google Search is only supported by Chrome on mobiles. Make sure that the solution you’re considering is both a cross-platform and cross-browser solution.

2. Does it support low-end devices?

Users in many countries still use slower devices and you don’t want to miss them. Make sure the provider you’re choosing is capable of playing video previews on devices that have a lower performance but that will still provide a superior experience to your entire audience, without fail.

3. How much time does it take to generate new video previews?

To stay relevant and keep your users engaged, you must publish multiple videos each day. Your video previews should be available in minimal production time to maximize your performance. Make sure to choose a scalable solution that can process any amount of videos in the shortest time possible.

4. Is there a limit to the video’s size and length?

Most video preview solutions within the industry have limitations on the size and length of movies. Make sure to find a provider that supports your content.

5. Does it support the content genres you create/play?

Some video preview providers only support one genre of content. Make sure your video preview provider has the technology to generate superior video previews that fully promote, provide and enhance your content.

6. Does it maximize your performance? Significantly increase revenue?

Personalization is the key for maximizing your performance. Make sure your provider supports it. One size fits all works to some extent but when every increase counts, personalization will always bring the best results.

7. Is it a proven solution?

You don’t want to take chances and risk your website with a non-proven solution. Make sure to check that your provider has had happy and engaged customers for at least six months.

8. Every brand has its own voice

You put tons of effort on creating the right product with the right experience that represent your brand’s voice. Your video content is unique, your users are unique and your video previews should deliver the same experience. Be sure that your video previews provider is capable of delivering a tailored experience that will work for you.

9. Mouseover or autoplay?

You can use video previews to improve your video browsing and you can use them to promote specific videos by auto playing them. Some browsers may not allow you to auto-play videos. Make sure your video previews provider delivers a video previews player that supports the method you wish to use, that can efficiently play the number of videos you need to play, all the while providing a non-intrusive, resource-efficient video experience.

10. What do you need to do in order to test the solution?

Experimenting with a new solution requires your team’s attention and a budget. Multiple companies will reach out to you and so you need to choose what to bet on. Make sure to check what is required of you to valuate the solution. Does it require integration, or is it simply one line to add? How many hours will be required from your DEV team? Do you need to provide an A/B testing feature or does the solution come pre-equipped?

Vid.Watch (2015) helps publishers, marketing agencies and video content providers to maximize their video strategy on any channel, platform and device by automatically generating personalized scaled video previews.

How To Add Video Previews On My Website?

If you heard of Vid.Watch before, you probably already know how useful Vid.Watch is with dynamically generating superior animated previews, transforming them to their required dimensions and delivering them through a fast CDN.

But what about playing animated previews instead of static thumbnails on your web application? From small to large thumbnails, on any browser and any device, wether you’d like to play them on mouseover or simply autoplay them, they should be generated, delivered and played efficiently, offloading their processing and delivery from your servers and improving your website’s performance.

You can always do it yourself – hire a team of video experts to manually create video previews to any video you upload to your site, access them through a CDN and make sure to update these video previews when they change. You can then update your website and native apps code to autoplay them or play them on mouseover; Your manually-created video previews will be played, but the experience won’t be smooth, engaging and efficient; Without using a dedicated video preview player, low end devices may not be able to play your animated previews and other will get an intensive resource consuming experience.

To maximize your user engagement, you can develop a platform that will generate multiple superior video previews per video and user, programmatically learn which animated preview maximizes user engagement of each user and develop your own smart algorithms, so it will never stop improving.

Or – you can let Vid.Watch do it. Automatically.

In this post we want to introduce how to add Vid.Watch previews to your website. Not only you get personalized video previews that are automatically generated in no time, it also simplifies and streamlines the process of uploading video previews to the cloud and playing them through a CDN.

If you haven’t done so already – register on our website and you’ll get one line of JS to add to your website.

How is this done? First, sign up with your work email and website address.
Our team will then contact you by email and ask further questions in order to make sure you’ll get the user experience you’ve been dreaming of.
getting started

In 24 hours, you’ll get an email with one line of JavaScript, tailored to your website.
The JS line will be similar to the following line:


Once you add it to your website code, your website starts playing video previews based on your requests and the magic starts :-).

Vid.Watch AI-powered animated previews solutions provide a huge range of features and offers you maximal flexibility to boost your website’s performance. Contact us for special requests, additional information and for any question at

2017: The year that video browsing experience will be remembered

From the early days of “automatic video generation” of trailers for YouTubers and bloggers, to our scalable SaaS platform for publishers and VOD providers, we’ve come a long way.

When we started to work on Vid.Watch we wanted to help YouTubers and bloggers reach ever bigger audiences, to establish and increase their revenues from video content.

How did we do it?

Well, we’ve built an intelligent and scalable SaaS platform that analyzes and measures what type of trailer or promo will have the best performance for each video’s content, and which trailer will engage each type of user. We have established how to secure success!

We’ve put every ounce of focus and talent that we have on building the most beautiful and engaging video trailers; ones that only look and feel as if a professional video editor has created them. “Computer vision” and “deep-learning algorithms” are used to intelligently pick highlights from each movie, all the while making sure to take into account that different trailers engage different users: Not every customer responds to the same message.

We quickly discovered a market that benefits enormously from our smart solutions. We recognized that our platform – built-to-scale – perfectly matches large websites that uploads thouands of videos each day – and that means publishers and VOD providers, just like you.


Two years ago when we were imagining what Vid.Watch should look like on a publisher or a VOD site, it is in no way surprising that we knew video previews would play a significant role. It just couldn’t be any other way.

At that time online video had become increasingly important, consumers were already comfortable with using the Internet to watch TV, and Facebook announced that within a year or two the social network would be mostly video based. With an ever increasing amount of video content on publishers’ websites and VOD providers, it was clear that something needed to be done in regards to the online video browsing experience.

By incopproating the world’s top engineering and video experts we’ve managed to build the absolute best video preview generator available.

From our first clients, both publishers and VOD providers alike, we’ve seen amazing performance thanks to our solutions, and we are immensley proud to say we’ve managed to significantly improve our customers’ user experience and increase their user engagement.

We’ve developed our own highly optimized video preview player that perfectly handles any amount of video on any site, without putting any individual computer’s CPU or RAM under any undue pressure.

While online video content and some other video players can make your website CPU usage sky-rocket, Vid.Watch’s preview player plays any video format by delivering the perfect user experience.

Fast forwarding to 2017: Displaying video previews while browsing for video content has become a world standard – Google, YouTube, Gmail, Oath (Yahoo+AOL+..), Netflix, (Viacom18), India Today, Facebook and many more media outlets already use this video browsing experience.

This new video user interface uses video more broadly to make content viable in real time, helps viewers decide whether to watch a video and can be viewed almost anywhere. As publishers and VOD providers that upload dozens or even thousands of videos each day, you probably know you have less than 1.5 minutes to capture a users’ attention and get them excited about a title – that’s why introducing video previews into the video browsing experience is so valuable.

If you are still confused about what a video preview is – here’s an explanation: A video preview is a specifically generated video outline that helps viewers click more confidently by highlighting the story.

They aren’t like the traditional movie trailers that you are familiar with from your TV and movie theater experiences; nor are they animated gifs, which are mostly used for online advertisements. Vid.Watch’s proven numbers show that people, who see our video previews, not only watch more but are engaged more.

Our smart learning platform generates and decides which video preview will mostly engage your users, and the results – as proven time and again – are just amazing.

Vid.Watch’s video previews are available on any device, any browser and any App. They work within a minimal production time, can be launched on any website within less than 24h, and are generated by the most intelligent platform that makes everything look and feel like magic.

Publishers and VOD providers that want their online video experience to evolve to one that provides greater choice, better context, and a richer representation – that offer a more consumer-friendly experience – are already displaying our video previews.

As video continually plays a bigger part in our lives so will it continue to play an increasing role for both publishers and VOD websites, especially when they enhance the global video experience.

We are continually researching and developing the best video browsing experience generator in the world, and hope you enjoy Vid.Watch’s video previews: Happy browsing!

Vid.Watch. Always with you.

Integration with any analytics service!

MixPanel, Google Analytics and other analytics services are now integrated with Vid.Watch

MixPanel users, Google Analytics users and users of any other analytics service, can now include Vid.Watch analytics data directly into their analytics service’s reports.

After it’s been widely tested by our customers, we are happy to launch our new Frontend Events API integration! Vid.Watch’s clients can now fire any JavaScript event to Mixpanel, Google Analytics or any other analytics tool they already use.

Our clients can now track occurrences of video teasers using their own analytics tool. E.g. On mouse over and mouse out, they can track if the video teaser is actually displayed. The new API Integration provides our customers with various additional events, which are unique for Vid.Watch. For more information and how to enable it, ask your account manager at Vid.Watch.


Come and meet us at IBC, Amsterdam!

September 15 – 19, 2017: IBC, Amsterdam, The Netherlands


Come and meet us at the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Meet the Vid.Watch team in the RAI Convention Centre. Feel free to get in touch with us in order to arrange an appointment. Reach out at

Greetings from DMexco 2017: Come and meet us!


Greetings from DMexco 2017! The conference is already in full gear—we hope you are enjoying the mingling, the talks, and the ever-flowing beer and bratwurst!

If you happen to be taking part in the festivities, come and meet us. We would be happy to talk about the new video browsing experience standard, about user engagement and the monetization opportunities that come with our recently launched editorial control.



Promote paid content with Vid.Watch’s video previews

We’re excited to introduce you our newest editorial control, the perfect way to integrate product placement with your video content. We’ve combined four powerful capabilities into the editorial control to help you generate revenues.

fav 32Product Placement Choose three frames that must be part of the video preview. Promote content from the movie and monetize it

fav 32Call To Action Add Call-To-Action (CTA) at the end of the video preview.

fav 32Replace video preview with paid content Replace a movie preview with a short video that big brands/advertisers pay you for

fav 32Decide where to show video previews on your website For example, add it only to your paid video content at the bottom of your home page to increase revenues

More to come. But for now – happy browsing, happy monetizing!

Why video thumbnail previews  are a must in every website with video content

 Let’s flashback to April 23rd, 2005 real quick. What does this date tell you? Maybe it’s someone’s birthday, wedding day, the first paycheck day, or just another number on a calendar. I know at least one person who looked forward to this day for a long time – Jawed Karim, the co-founder of YouTube. You probably guessed it, the first ever video was posted on YouTube on April 23rd, 2005. Even though videos have been around way before that, YouTube brought them all to a whole new level: from “Me at the Zoo” to Gangnam Style and countless tutorials. Back to our days, currently, we all watch our fair share of videos on a daily basis: commercials, clips on Facebook, videos on Snapchat and Instagram, and so on and so forth. How do we feel about them?

Generally speaking, great! Videos are a combination of our 2 senses – vision and hearing, so it’s only logical that they are rather impressive. Video pitches get more attention because, to some degree, they depict real face-to-face communication, video ads cost more, and you never see a post commercial on TV channels. Politicians go above and beyond with their campaign videos, trying to fit as much content as possible.

The truth is, videos are the most convenient tool to show everything in one place. You can have texts, visuals, and audio condensed in one file. For instance, you own a restaurant and want to have a cool ad. You have a few options. Let’s post a banner on Facebook or Instagram – not the best idea. You can’t post a picture that shows all 4 corners. How about writing a top-notch article about it, it’ll be funny, compelling, it’ll describe all the features and services that you have, we can include some testimonials too. To be fair, it does sound good but it physically doesn’t show your restaurant, and you can’t add too many photos. You could broadcast it; some people remember the best when they hear the content. Great! You can hire a specialist who reads well and with changing tones and adding emotions. But then again, no visuals and you can’t just target those whose auditory memory is good.

You’re stuck in the brainstorm room when a genius comes in and says, “Hey, let’s shoot a video!” Brilliant, smart, fantastic! You can shoot the restaurant completely, have a nice voice over and add texts like the address, phone number or some general highlights. Perfect, now you can share it on all social media platforms and get those clicks. As a matter of fact, 4x as many consumers would rather watch a video than read about a product. But wait! How can you be sure that users will click on your video?

Ladies and gentlemen meet “Thumbnails,” your one and only solution (or so we thought) to the not-clicking problem. Take the example of YouTube videos; every single one has a photo on it that reminds us of a banner, which contains a brief visualization of what the video is about. Some people actually use a scene from the video as a thumbnail with some text, and it seems to work better than a totally different photo.

For the most part, thumbnails clearly indicate what the video is about, but sometimes they are just colorful, funny, intriguing and appealing enough to make you click on it. It’s been a while and viewers came to the realization that thumbnails can be deceptive. So, a question arises – how can you convince them to watch your amazing video? That’s exactly what we will be discussing here, I can’t resist the temptation of revealing the answer, so here it goes- video previews.

The video user experience

Had you been on YouTube recently, you would have noticed that some of the videos activate when you hover the mouse over them. You can see a little preview without clicking on it, an actual part of that very video. Well, hello YouTube, how come we didn’t have that a long time ago. To some people, hovering effects just look new and cool but little do they know that it’s the secret key to more views. Those YouTube previews are like the meta tags of videos. If you know a little something about SEO, the latter rang a bell to you, if no then it’ll start making sense to you in a moment.

Meta tags are the short descriptions of articles that appear under your search on Google, Bing, Yahoo, online magazines and so on. It’s easier to explain with Google, so, let’s go with that one. Say you search, “how to make a thumbnail,” you’ll see a number of articles that have titles, and under it, you’ll see a brief summary of the article with highlighted keywords. You read it, and if that’s what you’re looking for, then you click on it and proceed to read the rest of it.

SEO blogs unanimously claim that meta tags should be unique, have a clear call-to-action text, be short, on point and, of course, match the content of the article. Did we have the same with videos? Before the video highlights came around, we had only thumbnails that only the videographer had control over and the descriptions or captions, which you could see only if you clicked on the video. This brings us to our point, video thumbnail previews (VTP) are revolutionary because they will change the click through rates of videos both on YouTube,on social media platforms, and every other place on the Internet with video content. Video highlights are a game changer, and you can use them to your advantage. If with thumbnails you had to make an effort to come up with a fantastic design that presents the essence of your video and just hope that the viewers will click on it, with video thumbnail previews, it’s a whole different story. Imagine what miracles an actual part of the video can work. Meta tags increase the readability of the article, and preview thumbnails do the same for a video. Your number 1 task here is to gain a certain amount of views and promote your product, service or the video itself. Video thumbnail previews  allow you to do this better than any other tool.

Growing CTR and user engagement

People love videos. They love them so much that according to statistics, the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%. You can add up to this percentage with video highlights. Why are preview thumbnails so revolutionary? What do they do besides bringing a fresh breath to YouTube? There are a couple of points that make video previews worth the try:

  • More targeted viewers
  • Control over the video
  • Clear expectation
  • Willingness to watch until the end
  • Avoid clickbait

Let’s go a little deeper into each point. First of all, you should keep in mind that if your video is not for entertainment but follows a particular goal, then you don’t need just views, you need converting ones. Thanks to VTP, the viewer knows at the very beginning what the video is about, and if he is truly interested in it, then you will end up with a prospective converting click. Secondly, the hovering effect gives some sort of control to users just like the websites with mouse-over effects. User experience is not of a big importance with videos because the viewer has one action: just click and watch and as long as the quality and the speed of the Internet are good, he’ll be fine. Yet, everyone appreciates a little control and highlights serve that exact purpose.

The third advantage of video thumbnail previews  is having clear-cut expectations. This point is very much interlinked with our first point. If you’re not chasing after the number of views but the quality, then you’ll need viewers who understand the content of the video through the highlights. With preview, you increase the chance of viewers sticking until the very end and putting up with the ads along the way. You didn’t spare an effort to create a wonderful piece of videography, and you want your viewers to watch it until the very last nanosecond to grasp the whole message. Lastly, video preview thumbnail decreases the chance of clickbait. Thumbnails can be misleading because they can contain any image and text, regardless whether or not they are related to the video. On the contrary, preview thumbnails are cut from the video itself, which means there is no fraud, whatsoever.

The benefits of video thumbnail previews  are not a subject to doubt, the excitement is overload, and you want to implement them right now. Where do you start from? You should kick off your preview adventures with VidWatch. Create video teasers, which are both web and mobile friendly. Furthermore, with VidWatch you can get constant performance reports, thus being able to test various versions of the highlights. That’s the dream, isn’t it? Don’t wait any longer, put video previews to use and enjoy the results. VidWatch will assist you along the way.