Displaying video previews has become a world standard in 2017. Youtube tested this functionality for a year and a half, Oath worked for two years till they started implementing them on their products, and Netflix launched their video previews on 2016 and they keep improving their technology. It’s great for all these tech giants but what about you?
Providing fully programmatically video previews, that are engaging and professional and deliver the right message and experience for any brand, video, genre, user, video quality etc. isn’t a trivial task.
As a software developer you may think, what’s the hassle? I’ll take the first x-seconds or randomly choose some scenes and it will somehow work out. Once you start playing with huge amount of videos, only then you understand that making it really work, automatically, requires years of knowledge and expertise in this domain only. And even then, our world keeps changing, users keep changing – things that engage your users today won’t necessarily engage them tomorrow – each website has its own voice, users are different, videos are different – in content, quality and multiple other parameters. One size fits all just doesn’t work in this case.
It’s not only the depth of understanding that you need to have in video technologies, there’s an expertise you need to gain on what works and what doesn’t for video previews – What works for genre A or B? How to make sure you create a non-intrusive experience which increases user experience and maximizes your user engagement from video content? What makes user X engaged and how user Y reacts to the same experience? How to concurrently play multiple videos efficiently? How to make sure your website gets the user experience that fits your brand and product?
What does it do?
Vid.Watch is a SaaS that takes the hassle out of generating and playing video previews that maximize your user engagement from video content.
Videos on your website, videos on your mobile apps. Vid.Watch takes care of your entire video previews management, generation and playing pipeline, while programmatically learning what works for you and what doesn’t and makes decisions that maximize your user engagement. Wether your users are browsing from mobile or desktop. Easily video previews generation without installing any complex software. Smart autoplay and mouseover on mobile apps, mobile web and desktop – cross platform and cross browser. Integrate Facebook or Twitter to bring users back to your website. Get your video previews delivered from fast CDNs, and much more. Simply put – if it’s video previews related, let Vid.Watch do it.
We love developing algorithms and seeing our customers (and their users) enjoying our video previews performance. We have a lot we want to tell you about Vid.Watch Maximize, about our ideas, plans and upcoming features. More than that – we want to hear your thoughts, your input, your unique video previews requirements. So bookmark this page, subscribe to our blog and come visit us. Drop us a line and tell us how Vid.Watch can help you.
We hope to hear from you soon!