Vid.Watch: The Top 10 Tips To Help You Choose The Right Video Preview Solution

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A video preview is a short video that gives an informative outline of a story’s contents. They are not like the trailers at the movies, or the ads on TV. Instead they are 3-30 seconds muted videos that deliver an improved video browsing experience, help users make decisions regarding what video to watch, improve video interaction and increase user acquisition, user engagement and user retention.

While tech giants like Google, Facebook Oath and Netflix are playing their own video previews, which were tested and developed for years and which defer in the video experience, previews’ length, quality and product’s goals – you need to make your own choices to choose the right solution for you.

Read Vid.Watch’s “Top 10 Tips” to make sure you choose the right preview solution.

1. What platforms does it support? What browser?

Some solutions support only specific operating systems, devices and browsers. Even Google Search is only supported by Chrome on mobiles. Make sure that the solution you’re considering is both a cross-platform and cross-browser solution.

2. Does it support low-end devices?

Users in many countries still use slower devices and you don’t want to miss them. Make sure the provider you’re choosing is capable of playing video previews on devices that have a lower performance but that will still provide a superior experience to your entire audience, without fail.

3. How much time does it take to generate new video previews?

To stay relevant and keep your users engaged, you must publish multiple videos each day. Your video previews should be available in minimal production time to maximize your performance. Make sure to choose a scalable solution that can process any amount of videos in the shortest time possible.

4. Is there a limit to the video’s size and length?

Most video preview solutions within the industry have limitations on the size and length of movies. Make sure to find a provider that supports your content.

5. Does it support the content genres you create/play?

Some video preview providers only support one genre of content. Make sure your video preview provider has the technology to generate superior video previews that fully promote, provide and enhance your content.

6. Does it maximize your performance? Significantly increase revenue?

Personalization is the key for maximizing your performance. Make sure your provider supports it. One size fits all works to some extent but when every increase counts, personalization will always bring the best results.

7. Is it a proven solution?

You don’t want to take chances and risk your website with a non-proven solution. Make sure to check that your provider has had happy and engaged customers for at least six months.

8. Every brand has its own voice

You put tons of effort on creating the right product with the right experience that represent your brand’s voice. Your video content is unique, your users are unique and your video previews should deliver the same experience. Be sure that your video previews provider is capable of delivering a tailored experience that will work for you.

9. Mouseover or autoplay?

You can use video previews to improve your video browsing and you can use them to promote specific videos by auto playing them. Some browsers may not allow you to auto-play videos. Make sure your video previews provider delivers a video previews player that supports the method you wish to use, that can efficiently play the number of videos you need to play, all the while providing a non-intrusive, resource-efficient video experience.

10. What do you need to do in order to test the solution?

Experimenting with a new solution requires your team’s attention and a budget. Multiple companies will reach out to you and so you need to choose what to bet on. Make sure to check what is required of you to valuate the solution. Does it require integration, or is it simply one line to add? How many hours will be required from your DEV team? Do you need to provide an A/B testing feature or does the solution come pre-equipped?

Vid.Watch (2015) helps publishers, marketing agencies and video content providers to maximize their video strategy on any channel, platform and device by automatically generating personalized scaled video previews.

Vid.Watch: 5 major reasons to use video previews as part of your online strategy

Video is a vital part of any successful digital, mobile and social network strategy. 2017 has undoubtedly been a year where video previews have proved their value through enhancing the user video browsing experience, increasing user engagement and maximizing revenues.

A video preview is a short three-to-thirty seconds’ outline of the videos’ contents, encourages users to watch it and helps them make a decision as to if they will play the full version. Video previews are automatically created and played and thus provide an improved digital, social and mobile experience. Previews are muted and are generated to help reach KPI targets in user take up, engagement and retention.

This is why Vid.Watch has listed the following five major reasons and how playing previews will positively contribute to your overall strategy.

1. Improve your user acquisition performance

With ever increasing amounts of online distraction it’s difficult to get a viewer’s attention. Static thumbnails go unnoticed and even when they are clicked, an image with a title doesn’t say much about the content you’re trying to promote; Some viewers bounce after they discover they clicked a video they didn’t expect to watch; Others who could be easily converted to loyal users, are not engaged to click by the static experience. This is why you need to make a significant effort in choosing the right combination of a title and image that will bring new users to your website and manually create multiple video teasers for each marketing channel you are working with.
Playing previews as part of your marketing strategy — as part of your marketing emails, content discovery platforms, and more, will help you acquire more users. By creating the right video experience for every marketing method and channel you use, relevant viewers will take notice and a potentially become loyal audience, and thus regular revenue, will frequent your site.

2. Improve your user engagement performance

Video ads generate the highest revenues; however, on average a user only watches one video per session. Playing video previews dramatically increases your click-through-rates, helps your users choose what to watch (and thus securing their engagement and willingness to watch ads).
Playing high-quality video previews which are tailored to your brand and content, created in scale, and efficiently-played on your website will increase your click-through-rates dramatically, increase your session depth rates and the overall number of watched content.

3. Improve your users retention performance

Playing personalized video previews to promote popular videos on your website — or in subscription e-mails — generates a fuller more interactive experience, helps your users choose what to watch and therefore lowers their frustration after making poor decisions that used to be based on the content of a static thumbnail. By giving your users value, and helping them find the content they love — you’re establishing a loyal audience that will stay longer, watch more and come back again and again.

4. Improve your video monetization strategy

Adding previews on your website creates a new dimension for ads that was never there before. Your users get used to this new video browsing experience and you can enhance it to increase your revenues by replacing some of your video previews with promoted previews or short-ads. Not only do you increase your profits by promoting your popular content, you also increase profits by promoting external paid for video content. These days, when six-second ads have become a standard and browser companies start to block auto-playing video ads with audio, it’s the right time to start using muted video previews and start making more profits!

5. Improve your mobile strategy

Increasingly more users experience your website via mobile devices. Engaging users with mobile video content is even more challenging than on PCs — video thumbnails are very small, users are pickier in their choices, and are very concerned about wasting their battery and data allowance on a video they didn’t expect to watch.
Helping them make the right video decisions, in a non-intrusive, battery efficient way, that works on every mobile device and browser, is just what your site needs to increase the number of video views via mobile users.

Vid.Watch (2015) helps publishers and marketing agencies to maximize their video strategy on any channel, platform and device by automatically generating personalized scaled video previews.

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