Can I Also Display Video Previews On My Website?

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Displaying video previews has become a world standard in 2017. Youtube tested this functionality for a year and a half, Oath worked for two years till they started implementing them on their products, and Netflix launched their video previews on 2016 and they keep improving their technology. It’s great for all these tech giants but what about you?

Providing fully programmatically video previews, that are engaging and professional and deliver the right message and experience for any brand, video, genre, user, video quality etc. isn’t a trivial task.

As a software developer you may think, what’s the hassle? I’ll take the first x-seconds or randomly choose some scenes and it will somehow work out. Once you start playing with huge amount of videos, only then you understand that making it really work, automatically, requires years of knowledge and expertise in this domain only. And even then, our world keeps changing, users keep changing – things that engage your users today won’t necessarily engage them tomorrow – each website has its own voice, users are different, videos are different – in content, quality and multiple other parameters. One size fits all just doesn’t work in this case.

It’s not only the depth of understanding that you need to have in video technologies, there’s an expertise you need to gain on what works and what doesn’t for video previews – What works for genre A or B? How to make sure you create a non-intrusive experience which increases user experience and maximizes your user engagement from video content? What makes user X engaged and how user Y reacts to the same experience? How to concurrently play multiple videos efficiently?  How to make sure your website gets the user experience that fits your brand and product?

We have a long history of developing scalable video, user profiling and AI based products – for mobile and web. In fact, our main line of business is to help startups, companies, websites and mobile apps maximize their user engagement from video content. And we use our artificial intelligence algorithms to generate and play superior video previews that will maximize your performance.
In recent years we’ve built substantial infrastructures to deliver top notch video, AI and user personalization platforms. At Vid.Watch, we’ve taken this expertise to build an AI platform that maximizes user engagement from video content, while taking into account users data, video content, context and additional parameters – we call it “Vid.Watch Maximize”.

What does it do?

Vid.Watch is a SaaS that takes the hassle out of generating and playing video previews that maximize your user engagement from video content.

Videos on your website, videos on your mobile apps. Vid.Watch takes care of your entire video previews management, generation and playing pipeline, while programmatically learning what works for you and what doesn’t and makes decisions that maximize your user engagement. Wether your users are browsing from mobile or desktop. Easily video previews generation without installing any complex software. Smart autoplay and mouseover on mobile apps, mobile web and desktop – cross platform and cross browser. Integrate Facebook or Twitter to bring users back to your website. Get your video previews delivered from fast CDNs, and much more. Simply put – if it’s video previews related, let Vid.Watch do it.

We love developing algorithms and seeing our customers (and their users) enjoying our video previews performance. We have a lot we want to tell you about Vid.Watch Maximize, about our ideas, plans and upcoming features. More than that – we want to hear your thoughts, your input, your unique video previews requirements. So bookmark this page, subscribe to our blog and come visit us. Drop us a line and tell us how Vid.Watch can help you.

We hope to hear from you soon!

Maximize User Engagement With iOS And Android SDKs

Today we are releasing our Vid.Watch SDKs for Android and iOS. This software developer kit (SDK) enables publishers and VOD providers to easily build the Vid.Watch video previews and previews player they love directly into native Android and iOS apps.

Vid.Watch supports mobile web (including low end devices) since its early days. This announcement is another step in our mobile product strategy. Vid.Watch is committed to delivering the tools that our customers need to reach users who prefer native apps over mobile web.

Any App, Any Video URL, with Smart Autoplay

You can use the Vid.Watch SDK to add video previews and previews player functionality to virtually any Android and iOS apps. For example, you autoplay video previews for videos you’d like to promote on your mobile app or autoplay your entire video content. You can do all of this while retaining full control over the user experience of your app, as well as your in-app branding. And you can choose to maximize your user engagement by letting Vid.Watch make the decisions for you, based on its AI algorithms.

Apps built with the SDK will integrate with our Vid.Watch video previews engine and analytics services. However, unlike many other SDK offerings, we do not require you to use specific hosting services; You can use the Vid.Watch SDK for Android and iOS with video content that is hosted anywhere you want.

Key Features

  • Automatic generation of video previews for your entire video content on mobile
  • Autoplay video previews which maximize user engagement
  • Video previews and analytics API
  • Efficient implementation, no abuse of resources
  • Easy integration
  • Includes a basic sample app to get you started

Licensing Info

The Vid.Watch SDK for Android and iOS is licensed under an annual contract with a monthly subscription fee. For more information and pricing on the SDK contact us at [email protected].

Vid.Watch’s Fully-Automated AI Video Previews

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Video previews are simply everywhere these days. It’s just impossible to ignore this amazing upgrade in user experience! There are 3-second video previews on YouTube, 6-second video previews on Google search, and 30-second video previews on Netflix. What platform doesn’t use video previews? Yet, like much everything else in the world, not all “video previews” are created equal. Not all video previews provide the same user experience, and not all VOD providers and publishers use them for the same purpose.

A short 3-second video preview will obviously not provide the same user experience as a 6, 10 or even 30 second video preview. While a super short video preview may have the look and feel more of an an ad – and therefore will be most likely used to promote paid content by autoplaying it – longer video previews provide an improved user experience and help the user make more rewarding decisions regarding the content they’re about to watch.

Different VOD providers and different publishers like to suggest different user experiences to their customers, depending on their KPIs, brand, website structure and audience type. At Vid.Watch we support a long list of templates and configurations for video previews based on multiple parameters. Our platform can – through programmed code – choose to display the most engaging video preview for each and every content type and user profile (Vid.Watch Maximize™). However, in this post, we will not expand upon this, or look at Maximization solutions, but instead focus on the quality of our video previews and the superior video browsing experience they generate. An experience that truly is second to none!

Vid.Watch’s Video Previews Vs. X-first Seconds Video Previews

We could always keep writing about how amazing our platform is, about what a superior browsing experience we provide to our customers’ users but… it’s much better to just demonstrate it!

Using the following posts you will experience examples of video previews that are generated by our fully-automated “AI video previews generator” compared to the front running alternatives.

This time we will contrast a Vid.Watch 10-second video preview to an alternative video preview that runs through the first 10 seconds of a well known movie. We will explain why the X-first-Seconds platform can not be used for video browsing, and also provide some highlights regarding the way Vid.Watch always delivers exactly what every customer needs.

Users will settle for nothing less than the very best experience

Let’s take a look at the movie Kill Bill Vol. 1.

If we take the first 10-seconds of this movie, we get the following video preview (this is not what we do, but an example):

Vid.Watch’s video preview for Kill Bill Vol. 1:

NOT Vid.Watch:

It’s quite clear that after watching the first-10-seconds of this movie, while browsing for video content on a VOD platform, that it will only make users frustrated. If the user doesn’t know what ‘Kill Bill’ is, and is trying to make a decision as to watch it or not, displaying the first-10-seconds, which are slow and ineffective at highlighting the story, will only see users switching off. Instead of engaging its users, it will frustrate them, annoyed that you wasted their time with a video preview that doesn’t help them choose a video they want to watch.

In fact, most openings of movies and series episodes are just not relevant for previews:

  • With lots of titles and credits, they are not relevant for engaging users.
  • They will most likley be super slow, and when only a few seconds into the video preview, you’ll lose your users – they will watch other movies or leave your website, angry that you tried to promote content without delivering a message!
  • With TV series all episodes start with the same opening, displaying the logo and credits etc. Now imagine, browsing through a TV series’ episodes only to see the same video preview again and again and…

Your users deserve, require and demand a superior user experience and they have no reason to compromise. Any you know what, with Vid.Watch they don’t have to!

A great video preview is worth more than a thousand words!

Now, let’s experience the output of Vid.Watch Previews™, which intelligently picks the highlights of a video, based on computer vision and artificial intelligence algorithms. It’s easy to see that the story is delivered in an amazing way, with extremely professional video editing and an engaging storyline. It doesn’t feel like the usual trim of X-first-Seconds, or a cut and paste mess from several frames of a movie. It instead delivers exactly what customer’s want.

Quality Of User Experience Is Key

Keith Hernandez, Bleacher Report’s svp of strategy recently said: “The quality of user experience is key. You want an active, not passive, viewer, that’s so excited about what you’re doing that they want to share it.”

It’s no loger enough to upload videos to your website and display a page full of static thumbnails. Your users expect, need, in fact demand a high quality interactive user experience.

Of course it’s impossible to manually promote all your online video content by creating a superior and engaging manual teaser to each video.

With the increasing amounts of online videos and when video is gaining a significant role in any digital experience – the ones that will provide the most amazing user experience in this new era, will last and lead. Always ask yourself – Does my website generate an amazing user experience that makes my users stick to my brand? Love it? Proud of it? Share it? And there’s no better way than seeing real analytics numbers that show an amazing increase in performance.

If you too need to automatically display engaging, high-quality video previews on your website and mobile apps, if you too want to improve your click-through-rates and user engagement and if you care about user experience and want to remain at the top, or if you have additional questions – reach out to us, at [email protected], we’re always ready to help!

2017: The year that video browsing experience will be remembered

From the early days of “automatic video generation” of trailers for YouTubers and bloggers, to our scalable SaaS platform for publishers and VOD providers, we’ve come a long way.

When we started to work on Vid.Watch we wanted to help YouTubers and bloggers reach ever bigger audiences, to establish and increase their revenues from video content.

How did we do it?

Well, we’ve built an intelligent and scalable SaaS platform that analyzes and measures what type of trailer or promo will have the best performance for each video’s content, and which trailer will engage each type of user. We have established how to secure success!

We’ve put every ounce of focus and talent that we have on building the most beautiful and engaging video trailers; ones that only look and feel as if a professional video editor has created them. “Computer vision” and “deep-learning algorithms” are used to intelligently pick highlights from each movie, all the while making sure to take into account that different trailers engage different users: Not every customer responds to the same message.

We quickly discovered a market that benefits enormously from our smart solutions. We recognized that our platform – built-to-scale – perfectly matches large websites that uploads thouands of videos each day – and that means publishers and VOD providers, just like you.

Two years ago when we were imagining what Vid.Watch should look like on a publisher or a VOD site, it is in no way surprising that we knew video previews would play a significant role. It just couldn’t be any other way.

At that time online video had become increasingly important, consumers were already comfortable with using the Internet to watch TV, and Facebook announced that within a year or two the social network would be mostly video based. With an ever increasing amount of video content on publishers’ websites and VOD providers, it was clear that something needed to be done in regards to the online video browsing experience.

By incopproating the world’s top engineering and video experts we’ve managed to build the absolute best video preview generator available.

From our first clients, both publishers and VOD providers alike, we’ve seen amazing performance thanks to our solutions, and we are immensley proud to say we’ve managed to significantly improve our customers’ user experience and increase their user engagement.


We’ve developed our own highly optimized video preview player that perfectly handles any amount of video on any site, without putting any individual computer’s CPU or RAM under any undue pressure.

While online video content and some other video players can make your website CPU usage sky-rocket, Vid.Watch’s preview player plays any video format by delivering the perfect user experience.

Fast forwarding to 2017: Displaying video previews while browsing for video content has become a world standard – Google, YouTube, Gmail, Oath (Yahoo+AOL+..), Netflix, voot.com (Viacom18), India Today, Facebook and many more media outlets already use this video browsing experience.

This new video user interface uses video more broadly to make content viable in real time, helps viewers decide whether to watch a video and can be viewed almost anywhere. As publishers and VOD providers that upload dozens or even thousands of videos each day, you probably know you have less than 1.5 minutes to capture a users’ attention and get them excited about a title – that’s why introducing video previews into the video browsing experience is so valuable.

If you are still confused about what a video preview is – here’s an explanation: A video preview is a specifically generated video outline that helps viewers click more confidently by highlighting the story.

They aren’t like the traditional movie trailers that you are familiar with from your TV and movie theater experiences; nor are they animated gifs, which are mostly used for online advertisements. Vid.Watch’s proven numbers show that people, who see our video previews, not only watch more but are engaged more.

Our smart learning platform generates and decides which video preview will mostly engage your users, and the results – as proven time and again – are just amazing.

Vid.Watch’s video previews are available on any device, any browser and any App. They work within a minimal production time, can be launched on any website within less than 24h, and are generated by the most intelligent platform that makes everything look and feel like magic.

Publishers and VOD providers that want their online video experience to evolve to one that provides greater choice, better context, and a richer representation – that offer a more consumer-friendly experience – are already displaying our video previews.

As video continually plays a bigger part in our lives so will it continue to play an increasing role for both publishers and VOD websites, especially when they enhance the global video experience.

We are continually researching and developing the best video browsing experience generator in the world, and hope you enjoy Vid.Watch’s video previews: Happy browsing!

Vid.Watch. Always with you.

Greetings from DMexco 2017: Come and meet us!

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Greetings from DMexco 2017! The conference is already in full gear—we hope you are enjoying the mingling, the talks, and the ever-flowing beer and bratwurst!

If you happen to be taking part in the festivities, come and meet us. We would be happy to talk about the new video browsing experience standard, about user engagement and the monetization opportunities that come with our recently launched editorial control.

 

 

Why video thumbnail previews  are a must in every website with video content

 Let’s flashback to April 23rd, 2005 real quick. What does this date tell you? Maybe it’s someone’s birthday, wedding day, the first paycheck day, or just another number on a calendar. I know at least one person who looked forward to this day for a long time – Jawed Karim, the co-founder of YouTube. You probably guessed it, the first ever video was posted on YouTube on April 23rd, 2005. Even though videos have been around way before that, YouTube brought them all to a whole new level: from “Me at the Zoo” to Gangnam Style and countless tutorials. Back to our days, currently, we all watch our fair share of videos on a daily basis: commercials, clips on Facebook, videos on Snapchat and Instagram, and so on and so forth. How do we feel about them?

Generally speaking, great! Videos are a combination of our 2 senses – vision and hearing, so it’s only logical that they are rather impressive. Video pitches get more attention because, to some degree, they depict real face-to-face communication, video ads cost more, and you never see a post commercial on TV channels. Politicians go above and beyond with their campaign videos, trying to fit as much content as possible.

The truth is, videos are the most convenient tool to show everything in one place. You can have texts, visuals, and audio condensed in one file. For instance, you own a restaurant and want to have a cool ad. You have a few options. Let’s post a banner on Facebook or Instagram – not the best idea. You can’t post a picture that shows all 4 corners. How about writing a top-notch article about it, it’ll be funny, compelling, it’ll describe all the features and services that you have, we can include some testimonials too. To be fair, it does sound good but it physically doesn’t show your restaurant, and you can’t add too many photos. You could broadcast it; some people remember the best when they hear the content. Great! You can hire a specialist who reads well and with changing tones and adding emotions. But then again, no visuals and you can’t just target those whose auditory memory is good.

You’re stuck in the brainstorm room when a genius comes in and says, “Hey, let’s shoot a video!” Brilliant, smart, fantastic! You can shoot the restaurant completely, have a nice voice over and add texts like the address, phone number or some general highlights. Perfect, now you can share it on all social media platforms and get those clicks. As a matter of fact, 4x as many consumers would rather watch a video than read about a product. But wait! How can you be sure that users will click on your video?

Ladies and gentlemen meet “Thumbnails,” your one and only solution (or so we thought) to the not-clicking problem. Take the example of YouTube videos; every single one has a photo on it that reminds us of a banner, which contains a brief visualization of what the video is about. Some people actually use a scene from the video as a thumbnail with some text, and it seems to work better than a totally different photo.

For the most part, thumbnails clearly indicate what the video is about, but sometimes they are just colorful, funny, intriguing and appealing enough to make you click on it. It’s been a while and viewers came to the realization that thumbnails can be deceptive. So, a question arises – how can you convince them to watch your amazing video? That’s exactly what we will be discussing here, I can’t resist the temptation of revealing the answer, so here it goes- video previews.

The video user experience

Had you been on YouTube recently, you would have noticed that some of the videos activate when you hover the mouse over them. You can see a little preview without clicking on it, an actual part of that very video. Well, hello YouTube, how come we didn’t have that a long time ago. To some people, hovering effects just look new and cool but little do they know that it’s the secret key to more views. Those YouTube previews are like the meta tags of videos. If you know a little something about SEO, the latter rang a bell to you, if no then it’ll start making sense to you in a moment.

Meta tags are the short descriptions of articles that appear under your search on Google, Bing, Yahoo, online magazines and so on. It’s easier to explain with Google, so, let’s go with that one. Say you search, “how to make a thumbnail,” you’ll see a number of articles that have titles, and under it, you’ll see a brief summary of the article with highlighted keywords. You read it, and if that’s what you’re looking for, then you click on it and proceed to read the rest of it.

SEO blogs unanimously claim that meta tags should be unique, have a clear call-to-action text, be short, on point and, of course, match the content of the article. Did we have the same with videos? Before the video highlights came around, we had only thumbnails that only the videographer had control over and the descriptions or captions, which you could see only if you clicked on the video. This brings us to our point, video thumbnail previews (VTP) are revolutionary because they will change the click through rates of videos both on YouTube,on social media platforms, and every other place on the Internet with video content. Video highlights are a game changer, and you can use them to your advantage. If with thumbnails you had to make an effort to come up with a fantastic design that presents the essence of your video and just hope that the viewers will click on it, with video thumbnail previews, it’s a whole different story. Imagine what miracles an actual part of the video can work. Meta tags increase the readability of the article, and preview thumbnails do the same for a video. Your number 1 task here is to gain a certain amount of views and promote your product, service or the video itself. Video thumbnail previews  allow you to do this better than any other tool.

Growing CTR and user engagement

People love videos. They love them so much that according to statistics, the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%. You can add up to this percentage with video highlights. Why are preview thumbnails so revolutionary? What do they do besides bringing a fresh breath to YouTube? There are a couple of points that make video previews worth the try:

  • More targeted viewers
  • Control over the video
  • Clear expectation
  • Willingness to watch until the end
  • Avoid clickbait

Let’s go a little deeper into each point. First of all, you should keep in mind that if your video is not for entertainment but follows a particular goal, then you don’t need just views, you need converting ones. Thanks to VTP, the viewer knows at the very beginning what the video is about, and if he is truly interested in it, then you will end up with a prospective converting click. Secondly, the hovering effect gives some sort of control to users just like the websites with mouse-over effects. User experience is not of a big importance with videos because the viewer has one action: just click and watch and as long as the quality and the speed of the Internet are good, he’ll be fine. Yet, everyone appreciates a little control and highlights serve that exact purpose.

The third advantage of video thumbnail previews  is having clear-cut expectations. This point is very much interlinked with our first point. If you’re not chasing after the number of views but the quality, then you’ll need viewers who understand the content of the video through the highlights. With preview, you increase the chance of viewers sticking until the very end and putting up with the ads along the way. You didn’t spare an effort to create a wonderful piece of videography, and you want your viewers to watch it until the very last nanosecond to grasp the whole message. Lastly, video preview thumbnail decreases the chance of clickbait. Thumbnails can be misleading because they can contain any image and text, regardless whether or not they are related to the video. On the contrary, preview thumbnails are cut from the video itself, which means there is no fraud, whatsoever.

The benefits of video thumbnail previews  are not a subject to doubt, the excitement is overload, and you want to implement them right now. Where do you start from? You should kick off your preview adventures with VidWatch. Create video teasers, which are both web and mobile friendly. Furthermore, with VidWatch you can get constant performance reports, thus being able to test various versions of the highlights. That’s the dream, isn’t it? Don’t wait any longer, put video previews to use and enjoy the results. VidWatch will assist you along the way.