Vid.Watch: 5 major reasons to use video previews as part of your online strategy

Video is a vital part of any successful digital, mobile and social network strategy. 2017 has undoubtedly been a year where video previews have proved their value through enhancing the user video browsing experience, increasing user engagement and maximizing revenues.

A video preview is a short three-to-thirty seconds’ outline of the videos’ contents, encourages users to watch it and helps them make a decision as to if they will play the full version. Video previews are automatically created and played and thus provide an improved digital, social and mobile experience. Previews are muted and are generated to help reach KPI targets in user take up, engagement and retention.

This is why Vid.Watch has listed the following five major reasons and how playing previews will positively contribute to your overall strategy.

1. Improve your user acquisition performance

With ever increasing amounts of online distraction it’s difficult to get a viewer’s attention. Static thumbnails go unnoticed and even when they are clicked, an image with a title doesn’t say much about the content you’re trying to promote; Some viewers bounce after they discover they clicked a video they didn’t expect to watch; Others who could be easily converted to loyal users, are not engaged to click by the static experience. This is why you need to make a significant effort in choosing the right combination of a title and image that will bring new users to your website and manually create multiple video teasers for each marketing channel you are working with.
Playing previews as part of your marketing strategy — as part of your marketing emails, content discovery platforms, and more, will help you acquire more users. By creating the right video experience for every marketing method and channel you use, relevant viewers will take notice and a potentially become loyal audience, and thus regular revenue, will frequent your site.

2. Improve your user engagement performance

Video ads generate the highest revenues; however, on average a user only watches one video per session. Playing video previews dramatically increases your click-through-rates, helps your users choose what to watch (and thus securing their engagement and willingness to watch ads).
Playing high-quality video previews which are tailored to your brand and content, created in scale, and efficiently-played on your website will increase your click-through-rates dramatically, increase your session depth rates and the overall number of watched content.

3. Improve your users retention performance

Playing personalized video previews to promote popular videos on your website — or in subscription e-mails — generates a fuller more interactive experience, helps your users choose what to watch and therefore lowers their frustration after making poor decisions that used to be based on the content of a static thumbnail. By giving your users value, and helping them find the content they love — you’re establishing a loyal audience that will stay longer, watch more and come back again and again.

4. Improve your video monetization strategy

Adding previews on your website creates a new dimension for ads that was never there before. Your users get used to this new video browsing experience and you can enhance it to increase your revenues by replacing some of your video previews with promoted previews or short-ads. Not only do you increase your profits by promoting your popular content, you also increase profits by promoting external paid for video content. These days, when six-second ads have become a standard and browser companies start to block auto-playing video ads with audio, it’s the right time to start using muted video previews and start making more profits!

5. Improve your mobile strategy

Increasingly more users experience your website via mobile devices. Engaging users with mobile video content is even more challenging than on PCs — video thumbnails are very small, users are pickier in their choices, and are very concerned about wasting their battery and data allowance on a video they didn’t expect to watch.
Helping them make the right video decisions, in a non-intrusive, battery efficient way, that works on every mobile device and browser, is just what your site needs to increase the number of video views via mobile users.

Vid.Watch (2015) helps publishers and marketing agencies to maximize their video strategy on any channel, platform and device by automatically generating personalized scaled video previews.

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Can I Also Display Video Previews On My Website?

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Displaying video previews has become a world standard in 2017. Youtube tested this functionality for a year and a half, Oath worked for two years till they started implementing them on their products, and Netflix launched their video previews on 2016 and they keep improving their technology. It’s great for all these tech giants but what about you?

Providing fully programmatically video previews, that are engaging and professional and deliver the right message and experience for any brand, video, genre, user, video quality etc. isn’t a trivial task.

As a software developer you may think, what’s the hassle? I’ll take the first x-seconds or randomly choose some scenes and it will somehow work out. Once you start playing with huge amount of videos, only then you understand that making it really work, automatically, requires years of knowledge and expertise in this domain only. And even then, our world keeps changing, users keep changing – things that engage your users today won’t necessarily engage them tomorrow – each website has its own voice, users are different, videos are different – in content, quality and multiple other parameters. One size fits all just doesn’t work in this case.

It’s not only the depth of understanding that you need to have in video technologies, there’s an expertise you need to gain on what works and what doesn’t for video previews – What works for genre A or B? How to make sure you create a non-intrusive experience which increases user experience and maximizes your user engagement from video content? What makes user X engaged and how user Y reacts to the same experience? How to concurrently play multiple videos efficiently?  How to make sure your website gets the user experience that fits your brand and product?

We have a long history of developing scalable video, user profiling and AI based products – for mobile and web. In fact, our main line of business is to help startups, companies, websites and mobile apps maximize their user engagement from video content. And we use our artificial intelligence algorithms to generate and play superior video previews that will maximize your performance.

In recent years we’ve built substantial infrastructures to deliver top notch video, AI and user personalization platforms. At Vid.Watch, we’ve taken this expertise to build an AI platform that maximizes user engagement from video content, while taking into account users data, video content, context and additional parameters – we call it “Vid.Watch Maximize”.

What does it do?

Vid.Watch is a SaaS that takes the hassle out of generating and playing video previews that maximize your user engagement from video content.

Videos on your website, videos on your mobile apps. Vid.Watch takes care of your entire video previews management, generation and playing pipeline, while programmatically learning what works for you and what doesn’t and makes decisions that maximize your user engagement. Wether your users are browsing from mobile or desktop. Easily video previews generation without installing any complex software. Smart autoplay and mouseover on mobile apps, mobile web and desktop – cross platform and cross browser. Integrate Facebook or Twitter to bring users back to your website. Get your video previews delivered from fast CDNs, and much more. Simply put – if it’s video previews related, let Vid.Watch do it.

We love developing algorithms and seeing our customers (and their users) enjoying our video previews performance. We have a lot we want to tell you about Vid.Watch Maximize, about our ideas, plans and upcoming features. More than that – we want to hear your thoughts, your input, your unique video previews requirements. So bookmark this page, subscribe to our blog and come visit us. Drop us a line and tell us how Vid.Watch can help you.

We hope to hear from you soon!