Video previews are simply everywhere these days. It’s just impossible to ignore this amazing upgrade in user experience! There are 3-second video previews on YouTube, 6-second video previews on Google search, and 30-second video previews on Netflix. What platform doesn’t use video previews? Yet, like much everything else in the world, not all “video previews” are created equal. Not all video previews provide the same user experience, and not all VOD providers and publishers use them for the same purpose.
A short 3-second video preview will obviously not provide the same user experience as a 6, 10 or even 30 second video preview. While a super short video preview may have the look and feel more of an an ad – and therefore will be most likely used to promote paid content by autoplaying it – longer video previews provide an improved user experience and help the user make more rewarding decisions regarding the content they’re about to watch.
Different VOD providers and different publishers like to suggest different user experiences to their customers, depending on their KPIs, brand, website structure and audience type. At Vid.Watch we support a long list of templates and configurations for video previews based on multiple parameters. Our platform can – through programmed code – choose to display the most engaging video preview for each and every content type and user profile (Vid.Watch Maximize™). However, in this post, we will not expand upon this, or look at Maximization solutions, but instead focus on the quality of our video previews and the superior video browsing experience they generate. An experience that truly is second to none!
Vid.Watch’s Video Previews Vs. X-first Seconds Video Previews
We could always keep writing about how amazing our platform is, about what a superior browsing experience we provide to our customers’ users but… it’s much better to just demonstrate it!
Using the following posts you will experience examples of video previews that are generated by our fully-automated “AI video previews generator” compared to the front running alternatives.
This time we will contrast a Vid.Watch 10-second video preview to an alternative video preview that runs through the first 10 seconds of a well known movie. We will explain why the X-first-Seconds platform can not be used for video browsing, and also provide some highlights regarding the way Vid.Watch always delivers exactly what every customer needs.
Users will settle for nothing less than the very best experience
Let’s take a look at the movie Kill Bill Vol. 1.
If we take the first 10-seconds of this movie, we get the following video preview (this is not what we do, but an example):
Vid.Watch’s video preview for Kill Bill Vol. 1:
It’s quite clear that after watching the first-10-seconds of this movie, while browsing for video content on a VOD platform, that it will only make users frustrated. If the user doesn’t know what ‘Kill Bill’ is, and is trying to make a decision as to watch it or not, displaying the first-10-seconds, which are slow and ineffective at highlighting the story, will only see users switching off. Instead of engaging its users, it will frustrate them, annoyed that you wasted their time with a video preview that doesn’t help them choose a video they want to watch.
In fact, most openings of movies and series episodes are just not relevant for previews:
- With lots of titles and credits, they are not relevant for engaging users.
- They will most likley be super slow, and when only a few seconds into the video preview, you’ll lose your users – they will watch other movies or leave your website, angry that you tried to promote content without delivering a message!
- With TV series all episodes start with the same opening, displaying the logo and credits etc. Now imagine, browsing through a TV series’ episodes only to see the same video preview again and again and…
Your users deserve, require and demand a superior user experience and they have no reason to compromise. Any you know what, with Vid.Watch they don’t have to!
A great video preview is worth more than a thousand words!
Now, let’s experience the output of Vid.Watch Previews™, which intelligently picks the highlights of a video, based on computer vision and artificial intelligence algorithms. It’s easy to see that the story is delivered in an amazing way, with extremely professional video editing and an engaging storyline. It doesn’t feel like the usual trim of X-first-Seconds, or a cut and paste mess from several frames of a movie. It instead delivers exactly what customer’s want.
Quality Of User Experience Is Key
Keith Hernandez, Bleacher Report’s svp of strategy recently said: “The quality of user experience is key. You want an active, not passive, viewer, that’s so excited about what you’re doing that they want to share it.”
It’s no loger enough to upload videos to your website and display a page full of static thumbnails. Your users expect, need, in fact demand a high quality interactive user experience.
Of course it’s impossible to manually promote all your online video content by creating a superior and engaging manual teaser to each video.
With the increasing amounts of online videos and when video is gaining a significant role in any digital experience – the ones that will provide the most amazing user experience in this new era, will last and lead. Always ask yourself – Does my website generate an amazing user experience that makes my users stick to my brand? Love it? Proud of it? Share it? And there’s no better way than seeing real analytics numbers that show an amazing increase in performance.
If you too need to automatically display engaging, high-quality video previews on your website and mobile apps, if you too want to improve your click-through-rates and user engagement and if you care about user experience and want to remain at the top, or if you have additional questions – reach out to us, at [email protected]atch, we’re always ready to help!