A video preview is a short video that gives an informative outline of a story’s contents. They are not like the trailers at the movies, or the ads on TV. Instead they are 3-30 seconds muted videos that deliver an improved video browsing experience, help users make decisions regarding what video to watch, improve video interaction and increase user acquisition, user engagement and user retention.
While tech giants like Google, Facebook Oath and Netflix are playing their own video previews, which were tested and developed for years and which defer in the video experience, previews’ length, quality and product’s goals – you need to make your own choices to choose the right solution for you.
Read Vid.Watch’s “Top 10 Tips” to make sure you choose the right preview solution.
1. What platforms does it support? What browser?
Some solutions support only specific operating systems, devices and browsers. Even Google Search is only supported by Chrome on mobiles. Make sure that the solution you’re considering is both a cross-platform and cross-browser solution.
2. Does it support low-end devices?
Users in many countries still use slower devices and you don’t want to miss them. Make sure the provider you’re choosing is capable of playing video previews on devices that have a lower performance but that will still provide a superior experience to your entire audience, without fail.
3. How much time does it take to generate new video previews?
To stay relevant and keep your users engaged, you must publish multiple videos each day. Your video previews should be available in minimal production time to maximize your performance. Make sure to choose a scalable solution that can process any amount of videos in the shortest time possible.
4. Is there a limit to the video’s size and length?
Most video preview solutions within the industry have limitations on the size and length of movies. Make sure to find a provider that supports your content.
5. Does it support the content genres you create/play?
Some video preview providers only support one genre of content. Make sure your video preview provider has the technology to generate superior video previews that fully promote, provide and enhance your content.
6. Does it maximize your performance? Significantly increase revenue?
Personalization is the key for maximizing your performance. Make sure your provider supports it. One size fits all works to some extent but when every increase counts, personalization will always bring the best results.
7. Is it a proven solution?
You don’t want to take chances and risk your website with a non-proven solution. Make sure to check that your provider has had happy and engaged customers for at least six months.
8. Every brand has its own voice
You put tons of effort on creating the right product with the right experience that represent your brand’s voice. Your video content is unique, your users are unique and your video previews should deliver the same experience. Be sure that your video previews provider is capable of delivering a tailored experience that will work for you.
9. Mouseover or autoplay?
You can use video previews to improve your video browsing and you can use them to promote specific videos by auto playing them. Some browsers may not allow you to auto-play videos. Make sure your video previews provider delivers a video previews player that supports the method you wish to use, that can efficiently play the number of videos you need to play, all the while providing a non-intrusive, resource-efficient video experience.
10. What do you need to do in order to test the solution?
Experimenting with a new solution requires your team’s attention and a budget. Multiple companies will reach out to you and so you need to choose what to bet on. Make sure to check what is required of you to valuate the solution. Does it require integration, or is it simply one line to add? How many hours will be required from your DEV team? Do you need to provide an A/B testing feature or does the solution come pre-equipped?
Vid.Watch (2015) helps publishers, marketing agencies and video content providers to maximize their video strategy on any channel, platform and device by automatically generating personalized scaled video previews.